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The Power Of Testimonials For Shopify Store Owners (and How To Get More Of Them)

84% of people trust online testimonials as much as they trust a personal recommendation from a friend, and in this post, we'll show you exactly how to leverage those reviews...

How To Customize Your Shopify Theme The Easy Way Part 1

Making small tweaks to your Shopify theme is easier than you might think. You don't have to hire a developer if you're willing to roll up your sleeves.

How To Optimize The Checkout Process On Shopify For Customers

Every Shopify merchant understands the importance of ensuring that customers have the best experience possible on their site. They optimize for search, ensure navigation is straightforward and easy, and create...

8 Split Tests Proven To Increase Shopify Profits

Ever read those articles that say company X increased their profits a million percent by changing a font color? That doesn’t usually happen. But here's what you can do.

4 Concrete Ways To Figure Out What Your Customers Really Want

Don’t just rely on theoretical personas to shape your marketing materials; use these 4 concrete ways to find out what your customers really want so you can deliver it to...

Three Easy Steps To Speed Up Your Shopify Store

Does your shop seem a little sluggish lately? These three easy tips will keep your shop running fast for your customers.